Before initiating the process, make sure you have copied all of your contacts to a .csv file. This is a better way to export your contacts. Once you are done with the process, do the following:
Now, you will be able to view a .csv file in the location you have saved. Open it up and clean up the columns. When you are done with the column cleaning, go to Outlook 2010 and import. You can import your contacts through Outlook or OWA.
This process will successfully import your selected contacts